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Floors can be faux finished. I have not personal painted one but I have seen rugs painted on family room hardwood floors.

Floors are painted all the time: basement floors, garage floors, and as the case here a "Florida room" (or Sun room)  floor. I was called on to paint 'tiles" on a cement slab floor for a client of mine.  The only real concern I had was long term durability. A floor, unlike a wall is going to get scraped - have chairs and tables dragged across it. I knew that using the right products would be critical in doing the job.
Painting a Faux Tile Floor
Priming
The Florida room floor I would be doing was as mentioned a cement slab.  The cement was long cured (several years old) and was cleaned with a pressure washer cleaning.
Part of this floor had a semi gloss paint on it and other parts of the floor were bare cement.  I choose to prime the floor with XIM's UMA (urethane modified acrylic) primer.  After chemically deglossing the previous paint with "deglosser", I primed the whole floor with the UMA.

What paint to use?
It depends,  in this faux tile job , the whole floor was painted so I use a "floor paint", made to be walked on etc...  Not all floor paints are gray.  I used a white floor paint and tinted it to the desired beige color as my base coat.


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Faux floor painting
Click here to enlarge image
Tile grout line grid
Technique
I did a simple ragging on of a darker beige paint.  I used a latex floor paint for this and did not add any glaze because I didn't want to "weaken" the floor paint with the glaze. For additional variety I used a sea sponge along with the rag.  The overall look was a mottled tile similar to some of the tiles you see used on kitchen floors.


























Durability
I did this job four or five years ago and today the floor still looks great - a tribute to good primer and floor paint.

So, don't forget to add floors (and ceilings - clouds etc..) to walls as a potential canvas for your faux painting.
Faux tile floor painted on cement slab
Masking
The owner wanted a diamond pattern of tile and approximately 8" tiles.  So I first had to measure the length and width and came up with the number of tiles and the grid was laid out on the floor using 1/4" masking tape that I obtained from a auto finishing store. The tape would mask off the beige base coat creating my grout lines and forming my tiles.
Since this was a floor I had to paint it working my way out the door.  There was a couple of glass sliding door walls at one end and a French Door at the other end. I choose to work from the French door end toward the sliding doors as I painted myself out of the room.  I did not want to leave the grout line tape down overnight so I pulled it off as I proceeded out of the room.

The sequence was to paint a few rows of tile and then pull off the tape in between those rows of tile, then paint a few more rows of tile etc.... until I was completed  with the whole floor.
Click on image to enlarge
Faux tile painted on a cement slab floor