We recently completed a nationwide telephone survey of consumers and asked them to share their personal painting experiences and attitudes for this common do-it-yourself home improvement project. We learned that you, the homeowner, continue to shape your home through color personalization, quality products and a confidence in the work you do.
Where do you fall within the knowledge range and how do you learn about new paints and colors? We would like to hear your story on painting, what colors you are contemplating or any challenges you have met.
Let us know your most memorable painting experience and we’ll be delighted to share those in upcoming newsletters.
The most cited reason respondents shared for undertaking an interior paint job is to create a “fresh look” (52%) or to use a fashionable color (28%). Paint quality and color choice were the two most important reasons for choosing a particular brand and more than half of those contemplating a paint job search for information about these two features. Sources of paint information include paint manufacturer’s brochures (62%), in store point-of-sale displays (36%) followed by advice from friends and family. Paint related websites are growing in popularity as an often-used information source.
Finally, while many consumers search for the most up to date information on paint and color, a pocket of consumers consider themselves expert or at least very confident in their painting skill and knowledge (14%).
Article & photos reprinted Courtesy of The Rohm and Haas Paint Quality Institute
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Survey says Consumers "Brush-up"
on Painting Information
By Debbie Zimmer
The Rohm and Haas Paint Quality Institute
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